X CEO Elon Musk has used an appearance in New York to hit back at the growing number of advertisers opting to avoid the social platform. In recent weeks, there has been a mass exodus of big names such as Apple, Coca-Cola and Disney following concerns about antisemitism.

In mid-November, Musk endorsed an antisemitic tweet posted by another user, something he has since tried to walk back from, describing it as one of the worst posts he'd ever made. Unsettled, companies pulled advertising from the service, ultimately leading to Musk to implore them to "go fuck yourself".

The rivalry between tech billionaires Elon Musk and Mark Zuckerberg is hard to miss. There was, for a while, talk of the two men having a cage fight -- although that predictably came to nothing -- and  Zuckerberg's Meta recently introduced its "Twitter killer" app, Threads, after perceiving weakness in Musk's own social media platform (now called X).

While Threads hasn't been quite the huge hit that Meta was hoping for (just yet at least), it has clearly had some impact on X. You should never bet against Elon Musk though. If you've ever wondered what Meta's Instagram might look like if Musk took over that as part of X's expansion of the "everything app", we have the answer.

Having previously rejected the X app from its App Store for having too short a name, Apple has had a change of heart, changing the rules for the renamed Twitter.

It used to be the case that app names had to be at least two characters in length, and this led to delay in getting the X app listed. But with Apple having relaxed for rules after Musk's latest example of spontaneity, X is the first -- and currently only -- app to be listed with a name comprising a single character.