CBS Programming Coming to iTunes

CBS has confirmed that it is in talks with Apple to bring its programming to the iTunes Music Store. CBS Digital Media president Larry Kramer confirmed the news in an interview with financial site MarketWatch. The plans to offer shows on iTunes is part of a larger initiative aimed at attracting new viewers by providing access to the network's programming in a variety of formats.

Episodes of the hit TV show "Survivor" will be made available from CBS.com at a cost of $1.99 USD per episode. However, unlike iTunes that places no time limit on viewing, the episodes would only be viewable for a period of 24 hours after they are ordered. Revenue generated from these new projects would be shared among the network's affiliates, Kramer said.