Age verification laws are killing web traffic
With the UK having recently brought the Online Safety Act into force, age verification laws are having a huge effect on traffic to web sites. Predictably, sites which comply with age verification requirements have noticed a marked drop-off in visitor numbers, while the opposite is true for non-compliant sites.
In the UK, it is – currently – only pornographic sites that are supposed to implement age verification (although other sites are supposed to take action to prevent minors from accessing adult material as well). Working via a combination of facial scans and documentation checks, the impact of the law has been felt very quickly.