Articles about Beats

Beats by Dr. Dre (Beats) has officially named Major League Baseball and Los Angeles Dodgers star Shohei Ohtani as its newest brand ambassador. This partnership brings Ohtani into the spotlight alongside other global sports icons like LeBron James and Lionel Messi, who have also represented the brand.

“As a Beats ambassador, I am truly honored to work with such incredible athletes such as Lebron James and Lionel Messi,” said Ohtani. “I am excited at the new opportunities this partnership will bring.”

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Beats by Dre headphones are revered around the world for their great looks and high sound quality. They are also very much respected by the Hip-Hop community as the "Dre" in the brand refers to Dr. Dre -- one of the greatest record producers of all time. Since Apple bought the brand, it dropped the "by Dre" making them simply "Beats." With that said, Dr. Dre's soul and inspiration will forever live on in the products.

Today, Apple launches the Dr. Dre-inspired "Beats Studio Buds." These are notable for offering active noise cancellation at a very affordable price. Despite being an Apple product, the company promises fast Bluetooth pairing with both iPhone and Google's Android! Beats Studio Buds offer a maximum of eight hours of listening time on their own, but the case will fully charge them twice, effectively increasing this to 24 hours. Nice.

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Beats by Dr Dre has revealed details of its soon-to-be-released Powerbeats Pro wireless earphones. Scheduled for release in May, the earphones combine the engineering talents of Apple and Beats to create AirPod alternatives for music lovers and athletes alike.

Smaller and lighter than its predecessor, Powerbeats Pro provide both audio quality and comfort, and have been designed to withstand rigorous workouts. Available in four colors -- Black, Ivory, Moss and Navy -- the earphones deliver "powerful, balanced sound with dynamic range and noise isolation for a premium listening experience".

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From now until September 25, Apple is running a Back to School promotion, and there are some great offers for students.

If you qualify, you can bag yourself a free pair of Beats headphones or earphones when you buy a Mac or iPad Pro -- including the Powerbeats3 Wireless in new Beats Pop Collection colors. There are also special deals on accessories and AppleCare.

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