Cheapfakes

Cheapfake-deepfake

Cheapfakes and deepfakes -- How to spot them

In recent weeks, the term ‘cheapfake’ has shot to the forefront of our national consciousness. Cheapfakes -- and their equally disruptive counterpart, deepfakes -- are becoming much more prevalent today, with the volume of this misleading content estimated to be doubling online every six months. That’s why the world’s leading search engines, social media networks and content publishers are taking notice. In recent weeks, Google announced a far-reaching plan to reduce the discoverability of deepfakes in their search rankings.

Luckily, you don’t need the resources of Google to spot altered media. Here, we’ll examine the primary differences between cheapfakes and deepfakes as well as the AI-based tools that can be used to decisively detect them.

By Dr. Mohamed Lazzouni -
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