Amazon's Prime Day, although it's only been happening for three years, has already become a sort of Black Friday for the summer season. But a new report shows that it's having a positive benefit for other retailers too.

The study by mobile app marketing specialist Liftoff analyzed the install and purchase rates over a seven day period -- three days leading up to Prime Day, Prime Day itself, and the three days following. The company then compared 'Prime Week' to the previous six week period in order to establish benchmarks for shopping app install rates and purchase rates.

New research reveals that younger consumer groups are increasingly turning to traditional face-to-face shopping habits alongside digital.

Amsterdam-based payment solutions company Acapture has been looking at the preferences of the youngest and largest sets of digital native consumers -- millennials and generation Z.

Effective personalization of marketing messages can have a significant effect on generating sales according to a new report.

The study by marketing technology specialist Qubit shows that ecommerce businesses could add six percent to their revenues by focusing on the most effective optimization and personalization techniques.

A new report from mobile app marketing specialist Liftoff reveals that the cost of acquiring new customers for mobile shopping apps is falling.

The cost of getting someone to install an app is just $4.45, though converting that into a purchase costs considerably more (over $75), with an install-to-purchase rate of just 5.9 percent.

Retail, wholesale and manufacturing companies are turning to Internet of Things (IoT), Automation and Virtual Reality (VR) to drive sales and improve customer experiences.

This is according to a new report by global ecommerce consultancy firm Salmon, which says almost two thirds (61 percent) of European companies in above mentioned industries are investing and believing in IoT.

As the world has moved more towards using mobile platforms for eCommerce and accessing the web, many companies have been looking to shift away from apps towards more responsive technology delivered by bots.

But is this model the future? Mobile development company ROKO Labs has produced an infographic looking at the pros and cons of both approaches.

Recent market analysis and reports are suggesting that more people are starting businesses of their own right now than ever before. This rise in the number of small startups around the world in the last few years is a direct result of growth in the online sector.

Young and successful entrepreneurs like Sam Ovens have inspired and paved the way for thousands of potential business ideas to come into fruition by using the internet and all it has to offer. Taking a deeper look into the reports that the analysts have conjured up regarding online businesses, it is possible to trace out a few root causes behind both the rise of ecommerce, as well as its recent success.

Doing business on the internet is deceptively simple, but for start-ups and smaller businesses, having the resources to do it well can prove elusive.

UK-based website conversion and digital advertising company Ve Interactive  is launching a new self-service platform aimed at giving smaller companies full control of their online marketing and generate more online sales.

Marketers are shifting their focus away from customer acquisition and tools like buy buttons in favor of brand loyalty and awareness according to a new study.

The report from email marketing platform Campaigner shows that compared to this year 9.5 percent fewer marketers have customer acquisition as a top goal for 2017, while 14 percent more selected brand awareness and 11.4 percent brand loyalty.

With more of us than ever doing our shopping online over the holiday period we want to feel that we can do so safely.

But a new report from security ratings company SecurityScorecard exposes cyber security vulnerabilities across 48 of the biggest US retailers.

Mobile is expected to be the most popular online shopping route this holiday season with 71 percent planning to use it.

Next-generation mobile security company Trustlook has carried out a survey of Android users to dig deeper into the expected mobile shopping behaviors for the 2016 holiday season.

On this year's Black Friday and Cyber Monday, more Americans will be shopping online than ever before, but a new study reveals that the majority are concerned about the potential to have their personal and financial information hacked.

The survey from cybersecurity company UpGuard shows that almost 95 percent of consumers are concerned about the security of their information online, and more than half would break with their favorite brands if they knew their information was at risk.

ECommerce has come a long way in recent years. We’ve all heard about how online shopping was responsible for the death of the high street, but eCommerce is now about much more than the likes of Amazon and eBay. As an industry, eCommerce is expected to be worth $6.7 trillion by 2020 and now encompasses relatively recent technological developments such as mobile payments and cryptocurrencies.

The convenience offered by eCommerce is proving hugely popular with consumers and so it is not surprising that some of the tech industry’s biggest players are looking to dominate the market. However, eCommerce is becoming increasingly diverse, so there are plenty of options for businesses that are looking to make inroads, whether you specialize in retail, security, or something else.

With Black Friday, Cyber Monday and the holiday season on the horizon, many people are going to be shopping online. But how much do you trust the sites you’re dealing with?

Password management company LastPass has released a report looking at each site's password requirements, how much information they store, and how much effort they put into helping customers follow good password security practices.

The idea that the Chinese market is emerging is an idea that firmly belongs in the past -- while online gaming is worth $22 billion, the construction market is worth a staggering $2 trillion. Cross-border ecommerce sales -- consumers from China buying goods from outside China -- is expected to reach just under a trillion US dollars in 2016. Outbound tourists from China reached 120 million in 2015, and they spent $104.5 billion around the globe.

Internet usage and access in China is growing, despite the restrictions in connectivity the region faces. Even though the Great Firewall of China can block certain types of content completely, making websites inaccessible and cause long load times, according to China Internet Watch there were 667 million internet users spending around 25 hours a week online in 2015 -- and this is only set to grow further. Combine these trends -- the necessity of digital commerce and the rise of China as a viable target market -- and then suddenly Western businesses need to carefully scrutinize how their brand presents online.