Google's new emoji email reactions are really going to irritate non-Gmail users
Google has decided to bring emoji reactions to Gmail, giving users the chance to respond to email with little more than a tap. Can't be bothered to type a proper reply? Just send a smile instead. It's an idea that has worked well on social platforms, so Google appears to believe it's something that will work with email too.
For anyone happy to send a quick and impersonal response in this way, the arrival of emoji reactions is great news. But for anyone who is not a Gmail user it is likely to be a serious source of irritation.