email emoji

Emoji in a speech bubble

Google's new emoji email reactions are really going to irritate non-Gmail users

Google has decided to bring emoji reactions to Gmail, giving users the chance to respond to email with little more than a tap. Can't be bothered to type a proper reply? Just send a smile instead. It's an idea that has worked well on social platforms, so Google appears to believe it's something that will work with email too.

For anyone happy to send a quick and impersonal response in this way, the arrival of emoji reactions is great news. But for anyone who is not a Gmail user it is likely to be a serious source of irritation.

By Sofia Elizabella Wyciślik-Wilson -
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