Meta is promoting Threads by pestering users to cross-post to Instagram
Remember Threads? Meta’s most recent foray into social media caused something of a splash when it first emerged, but it quickly became just another platform. Seemingly worried that not enough people are using it, Meta is now using Instagram as a way of pushing Threads usage.
While Meta has said nothing about it in any form of announcement, existing Threads users have started to notice that they are being prompted to cross-post content to Instagram. The hope, presumably, is that Instagram users yet to try out Threads will be tempted into doing so.
As Twitter flounders, rivals Mastodon and Bluesky flourish, and Meta launches Threads on Thursday
The rocky journey for Twitter continues under Elon Musk, with this weekend seeing bizarre constraints introduced in an attempt to reduce unspecified "data scraping". Users of the service found themselves hit with rate limit warnings as Twitter placed restrictions on the number of tweets that can be viewed each day.
Rival Mastodon has already seen a steady influx of Twitter escapees, and this continued over the weekend with a 300,000 jump in the number of active users; Bluesky is also faring well, to the point that sign-ups have been paused to allow for tweaks and fixes to be implemented to accommodate the levels of interest. But now eyes are turning towards Meta, as the Facebook owner prepares for the launch this Thursday of its own Twitter alternative, Threads by Instagram.