YouTube is fighting deepfakes with new Likeness Detection tool
In an age of fragmented news, deepfakes present a real problem. YouTube is taking action to stop AI-generated videos being used to impersonate people.
The company has revealed details of its new Likeness Detection tool. For now, YouTube is targeting creators, giving them access to the tool – not only because creators are among those likely to be deepfaked, but also because the company will be hoping to be able to use their influence to hype up Likeness Detection.