Global smartphone market grows 4% in Q4 2025 as Apple takes top spot
The global smartphone market returned to growth in the final quarter of 2025, according to new research from Omdia. Shipments rose 4 percent year over year, supported by the usual seasonal demand and tighter inventory control, although rising component costs began to pressure some vendors, making the market environment uneven.
Omdia’s data shows that growth in the quarter was concentrated among the largest manufacturers across several regions. Apple finished the quarter in first place with a whopping 25 percent global market share, while Samsung took second with 18 percent. Xiaomi, vivo, and OPPO rounded out the top five.
