Observability's not-so-secret link to revenue
In a lot of companies, observability or monitoring are words that only the technical groups understand. Perhaps the legal team is involved because there are SLAs that products must not breach, or it costs the company money in penalties. This is the wrong way to look at observability though -- it’s not simply a tool that verifies your application is performing properly and lets you avoid penalties. Instead, think of observability as a magnifying lens that helps all of the teams in your company understand how to increase revenue, by understanding the complexities of your product.
There are a couple of different ways to think of proper observability: It quantifies things that weren’t measurable previously. If something is measurable, it can be improved. Secondly, it’s a way to measure an entire, complex system -- both, portions which technology teams traditionally think about ("their code"), and third-party dependencies that no one thinks about until there are customer complaints.