Microsoft 'improves' Windows 11 by bringing ads to the Start menu in the US
In a move which is likely to be greeted with a hostile reception, Microsoft is continuing its obsession with injecting advertising into Windows. The company is using Windows Insiders signed up for Beta Channel to test the controversial addition of ads in the Windows 11 Start menu.
For now, this is a trial which is limited to beta testers in the US, but even if the most negative feedback is forthcoming, it is hard to imagine that Microsoft will back down and not roll out Start menu ads to all Windows 11 users.
Microsoft is testing Windows 11 Start menu ads to push Microsoft 365 and Microsoft accounts
In the latest Windows 11 Dev build, there is a new Gallery in File Explorer for browsing your photos. This is something that is likely to prove popular, but the same build also include some rather more controversial changes.
In Windows 11 build 23435, Microsoft is tinkering further with the Start menu bringing ads to the heart of the operating system. The company likes to refer to this advertising as "badging", but the latest attempt to promote Windows 365 and Microsoft accounts is more likely to be seen as badgering.
Microsoft is showing ads in the Windows 11 Start menu
If you're someone who has previously been irritated by Microsoft displaying ads in Windows, prepare to roll your eyes, gnash your teeth and howl in anguish. Windows 11 users are finding that the company is now showing advertisements in the Start menu.
As has been the case in the past, Microsoft is using Start menu ads to promote its own products and services -- specifically OneDrive and Microsoft accounts. Unsurprisingly, the reaction from users who have seen the ads has been less than positive.