Warner Bros Signs Deal with Codemasters
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Film studio Warner Bros. took another step towards becoming a full-fledged video game publisher, announcing Tuesday it would distribute the titles of British game maker Codemasters beginning in April. The deal is Warner's second in the industry in a week. Last week, the studio invested in SCi Entertainment Group, taking a 10.3 percent stake in the company. That deal involved a licensing deal of popular characters to which Warner Bros. owned the rights.
The Codemasters deal will run through May 2008. Codemasters produces several games, the most popular of which in the US is its "Operation Flashpoint" title. The game maker hopes the deal will increase its sales within the region.