Apple Introduces Colored Shuffles
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Hoping to continue the success of its entry-level iPod Shuffle player, Apple on Tuesday introduced four colored versions of its popular music device that would sell alongside the original silver version. The new colors will sell for the same price as the original, $79 USD, and include blue, pink, green and orange.
The new players are available immediately online and through stores, the company said. "iPod shuffle is the world's most wearable digital music player," said Greg Joswiak, Apple's vice president of Worldwide iPod Product Marketing. "Music fans can now choose iPod shuffle in one of five brilliant colors, or they can buy one of each."