Netflix Silently Lowers Monthly Fees

Netflix silently dropped its monthly fee for its three disc out plan on Thursday, sending a e-mail to subscribers. The price will drop by a $1 to $15.99 monthly, a dollar cheaper than a similar plan from Blockbuster. The lower price will take effect with the first statement after today.

The last price decrease by the company was in July, when it lowered it by a dollar to $16.99. This matched a move by Blockbuster the month before. Both sides are locked in a bitter battle for online retail customers, which Blockbuster has showed strength in recent months, adding more customers than its rival.