BBC Sport comes to UK Roku customers

The tiny Roku box has become a staple in many living rooms, bringing all sorts of entertainment goodness with it. The company continues to add new content, or channels as Roku refers to them. The latest is geared towards UK customers.

Roku is announcing that BBC Sport is landing on the set-top box, adding a load of new content, including Formula 1 racing, cycling, cricket, tennis, golf and others. Customers can also zone in on region specific content for England, Wales, Scotland, and Northern Ireland.

"BBC Sport brings the latest sporting news, live action and highlights to all Roku streaming players including the newly launched Roku Streaming Stick (HDMI version). Hundreds of videos are available and users can filter by sport to find the content they want to watch, including a dedicated filter option for the upcoming World Cup", says Roku's Ed Lee.

In addition, there will also be live coverage of many events, including the upcoming World Cup, which kicks off next month in Brazil.

You can head into the Channel Store to find the new addition, but if you reside outside of the UK then you will be out luck, as this is region-specific.