Sling TV fights back against Comcast for blocking its ads

In today's television market Comcast is the bully -- the 600 pound gorilla. The cable provider owns NBC, which arguably should not have been allowed, but what's done is done. The carrier also doesn't seem to be above using it's status to fight off rivals, especially those in the new TV market that it knows is coming, but would prefer to prevent.

That is apparently the case recently with Sling TV, a service that works just like cable, but comes in over the internet, which turns Comcast into a bandwidth provider and takes away that lucrative TV business. With that in mind, Comcast-NBC has begun blocking Sling's ads.

Sling TV CEO Roger Lynch has gone on the offensive and is letting people know exactly what is going on. In a blog post Lynch points out that "Here’s the irony. The refusal to air our campaign endorses the ads’ central truth: there are traditional pay-TV players that just don’t get it".

The statement is very true, and the new model very much scares companies like Comcast. They'd prefer to sell you an expensive package bundled with countless channels you'll never watch. Sling has a very basic package for $20 per month and you add on other $5 packages like sports, news, and more.

There is also no contract with Sling. You cancel when and if you want to. Lynch states "perhaps most importantly, we want rational pricing".

He concludes by pointing out that "Comcast has a demonstrated history of shutting down ideas it doesn’t like or understand, predictably to its benefit and at the expense of consumers".