U.S. retail average selling prices for Macs and PCs reveal a startling, but ongoing, trend. Mac ASPs are higher and Windows PCs are lower than a year ago, according to NPD. The higher pricing also directly ties to brand, which affinity Apple has increased through its retail stores and success of products like iPod and iPhone. Today, Apple topped BrandZ's annual list of most valuable brands during 2010. "The brand increased in value by 84 percent to $153.3 billion," according to the report.

For Apple there is an integral relationship between brand and equity -- the value consumers are willing to pay to join the Apple Fan Club, which is more true for computers than any other product the company sells. The starting price for notebooks is $999 and $1,199 for desktops -- Apple unveiled new iMacs last week. Windows PCs are cheap, by comparison, selling for as little as $200. A surprising number of people are willing to pay more for Macs -- the Apple brand, really -- which shows up in average selling prices.

Continue reading →

Comodo Group has announced it's giving away a free one year-license of Comodo Internet Security Pro 2011, worth $49.95. Available for free download through Downloadcrew.com, Comodo Internet Security Pro 2011 includes both anti-malware and firewall software, giving users comprehensive protection against viruses, spyware and other threats.

The free one year license includes remote security and system support through Comodo's GeekBuddy service (free registration required), Comodo TrustConnect and a $500 guarantee (US residents only) for repair costs should Comodo be unable to restore your computer to a working state after infection.

Continue reading →

The eighth generation of console video gaming is approaching. At the annual Electronic Entertainment Expo (E3) next month, Nintendo is expected to unveil the successor to the Wii, the company's now five-year old console that popularized motion-based controls.

In China, however, the generations of mainstream video game consoles have been disrupted by cultural regulations placed on the video game retailing in the late 90's. As a result, when Americans and Europeans were buying up consoles such as Xbox 360 and Wii in the tens of millions, they weren't even being sold in China.

Continue reading →

Perhaps the question should be: "If I hold my breath waiting for Sony to answer and I die, can someone sue?" Because Sony's continued promises when PSN will be back up are like the kid who incessantly promises to clean his room and never does. Subscribers grow impatient, with the vast majority answering our poll are ready to switch to Xbox 360 and Xbox Live.

Late last month, Sony promised partial PSN restoration -- gaming, music and video services -- on May 4, a pledge repeated on May 1. It's now May 8, and PSN is still down. I checked just before posting.

Continue reading →

Sadly we can't feature every new and updated application, but that doesn't mean that some of the apps we haven't covered aren't worth rounding up. There are a number of interesting applications that are worth some investigation and we've rounded up some of them put live during the last week.

doPDF 7.2.363 is a powerful free tool you can use to produce a PDF from just about any Windows application. Instead of sending it to your printer, simply print to the doPDF device. Creating a PDF is the ideal way of distributing a document for download, by email or for commercial printing. Just about any printer will take a PDF as your master.

Continue reading →

Everything we knew about breaking news has changed.

By this point, it's generally believed that CBS News Capitol Hill Producer Jill Jackson broke the stoy of Osama bin Laden's death with one tweet at 10:32pm EST. Whether Jill scooped her own network is a question for another time, but the point is this: One tweet, retweeted by me and thousands of others, came more than an hour before the President of the United States took the podium and confirmed what we'd all read.

Continue reading →

Researchers from Queen's University in Ontario Canada this week unveiled a prototype of their "paperphone," a smartphone that has a flexible e-paper display instead of an LCD/TFT touchscreen.

The prototype consists of a 3.7" electrophoretic E Ink display rigged up with 2" bi-directional bend sensors so that the user interface can respond when the screen is bent. The machine was built with E Ink's Broadsheet AM300 prototyping kit, Gumstix processor and Arduino microcontroller. All of the sensor recognition takes place in a connected laptop running Cycling 74's Max 5 programming environment.

Continue reading →

As Sony is in the final stages of getting the PlayStation Network back online, a new threat may be emerging. People with knowledge of the IRC chat room where hackers have been congregating to discuss the attacks are discussing a new effort, CNET reported late Thursday.

This news comes amid word from Sony that it had entered "the final stages of internal testing of the new system," likely indicating PSN would be back up in a matter of days. The issue also has prompted a letter from Sony chairman and CEO Sir Howard Stringer, who reiterated that the company was working "around the clock" on the issue.

Continue reading →

Has it only been a week since Hulu Plus came to Xbox 360 via Xbox Live? It seems so much longer. I'm more than just a little excited about it, if you can't tell.

A friend of mine recently bought a Roku player, and I asked him what he thought about the Hulu experience. He wasn't very happy about it, citing the lack of previous seasons for some of his favorite shows -- then there is the number of commercials. I personally didn't really see those as negatives, and so when Hulu Plus finally arrived on Xbox 360 I was anxious to try it out.

Continue reading →

Trying to cut down on paper waste, Seattle yesterday launched the United States' first yellow pages opt-out website. The city's biggest commercial phone book distributor, Dex One, filed for a restraining order against the city the same day.

Commercial "yellow pages" phone books are almost totally irrelevant to anyone with a search engine at their fingertips, yet they are still made and distributed on a massive scale.

Continue reading →

The online Remember The Milk service is one of the easiest and most popular ways to keep track of shopping lists, manage a list of thing that need to be done and anything else that needs to be remembered. An iOS app has been available for some time, but now Remember The Milk 2.0.0 has been released as a universal app with vastly improved support for the iPad.

The app has been completely redesigned from scratch to come up with something that feels perfect for the iPad's larger screen. An iPad specific version of Remember The Milk has been a long time coming, but it seems as though the wait has been well worth it. This is a polished piece of software. it is something of a shame to find that no new features have been added in the transition to becoming a fully-fledged iPad app, but Remember The Milk was already leader of the pack in its field.

Continue reading →

Why purchase a brand new computer when you might be able to save serious cash by extending the life of your existing model through a judicious upgrade or two? Memory is one of the most cost-effective upgrades -- doubling your system RAM to 2GB or more can really make a difference, but the emergence of affordable SSD drives offers an even bigger fillip, with programs and your OS loading in a fraction of the time they used to.

Of course, shelling out for a new hard drive is one thing, migrating the contents of your old hard drive to the new one is quite another. In this roundup we've identified a number of apps that can help you upgrade with the minimum of fuss. Instead of covering them separately, however, we've identified several scenarios you might face when performing an upgrade. Just select the scenario that applies to you, and read on for our choice of apps, many of them free, that can make your upgrading process as simple as possible.

Continue reading →

Diagnosing Windows problems on your own PC can be difficult. But understanding what's happening on a friend's system, far away, is a far greater challenge. Especially if they're less than technical, and unable to answer even basic troubleshooting questions without a lot of help.

So what should you do? It's surprisingly easy: just follow Microsoft's lead. The company has developed a Premier Support Reporting Tool that makes it easy to collect a huge amount of data on just about any PC. And if you use it, too, the program will make it much easier to figure out exactly what's going on with a remote computer system.

Continue reading →

Yes, you're a minority. But do you feel like an individualist -- that grand defiant person who refuses to be one of the sheep? Or are you embarrassed to take your tablet out for fear the pad people will scoff at you? If it's any consolation, your numbers are growing ever so slightly -- from 9 out of 10 (based on Apple assertions) just two months ago. If there's safety in numbers, you've got a long way to go yet.

Eighty-two percent of U.S. tablet owners are pad people -- er, iPad owners, Nielsen revealed on May 5. But that's not you. You're more likely to be an "other" tablet owner than any, well, other. That category accounts for 9 percent of U.S. owners -- right, nearly one in 10. The next lot of you own Samsung Galaxy Tab (4 percent). Another 3 percent own the Dell Streak and 2 percent the Motorola XOOM. Well, so much for Android 3.0 "Honeycomb" pulling away people from iPad, eh.

Continue reading →

This week, social media marketing company mBlast released a free Web-based tool called mPact Free that lets users search for the most influential people in the media by subject matter.

MBlast is offering the solution as an alternative to social media "scoring" services like Klout, which rank people according to the amount of influence they have over the public, thereby singling out the most desirable people for marketing companies to target. The belief is that a company can establish a positive relationship with a particular "influencer" in hopes that that person will organically spread the word about the company's products or services.

Continue reading →