Adam Mosseri suggests highlighting ‘real media’ rather than AI content on social media
Instagram head Adam Mosseri has ended 2025 in a reflective mood, looking at the social media trends he sees being the hallmarks of the year ahead. Perhaps unsurprisingly, he sees the onslaught of AI continuing, and has some thoughts about what this means and how to handle it.
Mosseri makes a couple of statements that are difficult to disagree with: “Deepfakes are getting better and better”, and “AI is generating photographs and videos indistinguishable from captured media”. Interestingly, though, he does not necessarily see this as a problem.
The chronological feed is coming back to Instagram
The head of Instagram, Adam Mosseri, has revealed details of tests that are currently underway that will change the way feeds are displayed on the platform. Among the options that are on the way is the much-requested ability to see a chronological feed.
In all, there are three feed viewing options that are undergoing testing -- something Mosseri describes as giving "you more control over your Instagram experience". Of the three views, two of them allow for chronological scrolling through posts.
