Google introduces 'Related search for content' to add associated search terms to web pages
Google has announced a new contextual navigation unit called "Related search for content". It is an AdSense tool that can be used by website owners to show visitors search terms that are related to the content of the page they are currently viewing.
From a web user's point of view, the feature provides an easy way to find out more information about a topic without having to manually hunt things down. For site owners, it is a way to help keep visitors on the site for longer.