Why merchants don't need to buy fraud insurance to cover everything
The discipline of fraud prevention has changed dramatically over the past five years and continues to evolve rapidly. Consequently, former truths about fraud prevention are increasingly becoming outdated myths. Legacy vendors propagate these myths to maintain relevance, but industry leaders understand the distinction and are moving forward.
In this article, the common myth we’ll tackle is that a merchant should buy fraud insurance to cover everything -- this is typically touted in the market as a 'chargeback guarantee.' On the surface, the simplicity is appealing; the vendor is claiming to solve merchants’ fraud problems by taking liability for chargebacks, returns abuse, Item Not Received abuse, and potentially more. But the statement is very much a myth for, at the very least, five important reasons: