Earth intelligence is becoming a $20B industry -- what is it, and why should you care?
By 2030, companies will be spending more on Earth intelligence than governments and military bodies combined, according to new research from Gartner. The firm predicts that more than half of all Earth intelligence spending will come from the private sector by the end of the decade, up from less than 15 percent in 2024.
But what on Earth, excuse the pun, even is Earth intelligence? As defined by Gartner, it is “the application of AI to Earth observation data to deliver solutions specific to industries and business functions.” This involves collecting satellite and sensor data, transforming it, and applying AI tools to generate insights for business use.