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These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life -- and a bigger chance of surviving against the competition -- you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.
In Launching & Building a Brand For Dummies, Amy Will -- who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands -- covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.