Like button

There are few things more iconic online than the Facebook Like button. Found underneath every post on the social media platform, the button has become a handy way for sites to encourage engagement.

But now Meta has announced plans to discontinue two of its Facebook Social Plugins in the early part of next year. Specifically, it is the Facebook Like button that appears on external websites, as well as the Facebook Comment button. This is quite a change for the social media giant to come up with out of the blue, so what is the thinking behind it?