AR/VR headset market experiences surge in Q4 2023
The augmented and virtual reality (AR/VR) headset market experienced a resurgence during the holiday season of 2023, defying previous trends. According to the latest data from the International Data Corporation (IDC), Q4 2023 saw a 130.4% year-over-year growth, signaling a shift in consumer interest and technological advancements.
This surge in the AR/VR market comes after a challenging year marked by macroeconomic uncertainties and a reliance on legacy products. The latter part of the year saw a shift in momentum, with new product launches and an easing of economic pressures contributing to the impressive Q4 performance.