online protection

McAfee has announced a new partnership with Yahoo News, integrating its AI-powered deepfake image detection technology into the platform’s content quality system. This collaboration is designed to help Yahoo News quickly identify images that may have been created or modified using AI, with the goal of maintaining credibility and ensuring that content meets editorial standards.

McAfee’s deepfake image detection tool will flag AI-generated images, which are then reviewed by the Yahoo News editorial standards team. The integration provides a scalable and efficient method to detect manipulated content, offering additional resources to ensure that Yahoo News continues to deliver trusted journalism. This detection is currently being applied to content in the U.S. only.

McAfee has released its “2024 Celebrity Hacker Hotlist,” highlighting the celebrities whose names are most exploited by cybercriminals. Leading this year’s list is Scarlett Johansson, an actress best known for her role as Black Widow in the Marvel Cinematic Universe. Johansson’s popularity makes her a prime target for hackers, who use her name to trick unsuspecting users into clicking malicious links or downloading harmful files.

McAfee’s report warns that searches involving popular celebrities like Johansson often lead consumers to unsafe sites. These sites can install malware or collect personal data, compromising users’ privacy, data, and identity. The rise of AI has made it easier to create convincing deepfakes, adding another layer of complexity to these scams. These AI-generated images, audio, and videos can be used to deceive fans into engaging with fraudulent content, damaging not only the victim’s finances but also the celebrity’s reputation.