RIP AdDuplex


AdDuplex, the cross-promotion network targeted at Windows apps and games, has announced plans to shut down. The service allowed developers and publishers to promote apps for free by helping each other. That's not all it did though. Over the years, when BetaNews reported on usage share for Microsoft's various operating systems -- Windows 11 versus Windows 10, for example -- those share figures came from AdDuplex.
That is about to end however, as after more than 12 years, AdDuplex finds it is no longer able to continue.