Majority of Brits are concerned about their digital identity and take steps to protect it
A new study of over 1,200 members of the UK public shows that 72 percent of respondents say they are concerned about the privacy of their digital identity, while 75 percent are concerned that the mobile apps they have are utilizing data to track their online and, sometimes, offline activity.
Perhaps more significant though is that 81 percent of people have bothered to read the small print and then decided to actively deny the permissions that an app is hoping to be given.