SMBs IT challenges: The quest for data-centric talent
Decision-makers are increasingly relying on data analytics to inform everything from market strategies to operational efficiencies. S&P Market Intelligence 451 Research’s global survey of 2,362 executives working at small- to medium-sized businesses (SMBs) cites a greater appreciation for the value of data among organizations that have historically tended not to invest as heavily in tools and platforms that maximize the business value of the data collected.
And while large enterprises continue to invest in technology and staff to glean data findings, small- to medium-sized businesses can struggle to extract the full value from their data investments. The root of this issue often lies in the composition of their IT teams. small- to medium-sized businesses frequently employ IT generalists who, while skilled in various aspects of technology, may lack the deep expertise required to manage data effectively. This gap in specialized knowledge can prevent businesses from fully leveraging their data assets.