Text messaging's potential could lead to huge growth for the mobile industry
If you are under 30, you’ve never known a world without texting. Even if you’re much older, messaging has been ubiquitous for so long, it’s easy to forget you never knew the power of your thumbs when you were a child. Text messaging can mean different things to different people. Some equate text messaging with SMS. For others -- and I fall into this camp -- text messaging is a wider catch-all for SMS and chat apps such as WhatsApp, Viber etc. That’s the definition we’ll be going with.
Trillions of texts are sent every day. It is a technology we are very comfortable with. And it’s not just personal messages we are happy to receive. Many research companies in the sector report that when consumers are asked how many A2P (Application-to-Person) SMS they receive from organizations each month, the figures the people quote are actually lower than the actual number of messages they receive. This is down to so many not regarding messages from organizations such as dentists and hospitals as being business-to-consumer (B2C) type messages when they actually are.