What IT teams need to know about Google's privacy changes
It’s no secret the depreciation of third-party cookies has been a popular topic of conversation in the industry. Now, however, Google is making changes that will eventually lead to the demise of third-party cookies. The tech giant is rolling out its Privacy Sandbox initiative in the latest version of Chrome and for Android. With any big privacy change, there is a ton of controversy and impending regulations that may mean the Privacy Sandbox is not the futureproof solution brands hope it is.
So, what can IT teams do to help marketers take back control of their data collection strategies and ethically reach customers during this time of change?