Microsoft’s answer to Apple Intelligence may be Windows Intelligence
Branding is important, and this is something we’ve already seen with digital assistants like Siri. Moving into the artificial intelligence era, companies have been falling over themselves to get their own stamp on their version of AI.
Apple has opted for the reasonably predictable “Apple Intelligence”, while Microsoft’s approach has been a little more haphazard. But now there are clues that suggest the company has finally come to understand the importance of giving people an overarching term to cover all of its AI-related offerings. Say hello to Windows Intelligence.