Windows 10's unified Store includes apps, movies and music for all devices

As we get further and further down the road to Windows 10, Microsoft today reveals there will be a major overhaul to the Store. A single unified Store will be used to deliver apps, music, TV shows and movies to everything from desktops and laptops, to mobile devices and Xbox platforms -- the Internet of Things even gets a look in.

Fire up the Store in the Windows 10 Technical Preview and you should now see a Movies & TV section (or Films & TV depending on where you are in the world). This has been present in the beta version of the Store for a while now, but now it actually works. The recently released Music and Video apps will soon be integrated with the Store, and there's more to come.

The latest update is handled server-side, so there's no need to install an update. If you're in one of the 20 supported countries (US, Canada, Mexico, Austria, Belgium (no TV content in these first few just yet), Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom, Australia, Japan, and New Zealand) you can start renting and buying content right away.

Introducing the latest update to the Store, Microsoft's Brandon LeBlanc said:

The experience you will see today is unfinished and we have a lot more work to do. For example -- you won’t see movie or TV details like cast and crew and you’ll only be able to stream video content right now. But don’t worry -- offline download capability will be coming!

In the coming weeks we'll see the arrival of a Music page, but what Microsoft is ultimately working towards is creating a Store that caters to all of your needs. By unifying the Store experience, Microsoft is taking a leaf out of Apple and Google's books and making it possible to access your content easily no matter what device you are using.