LCD TV Prices Set to Fall Next Year

Both LG and Sharp announced at the IFA electronics show in Berlin this week that the cost of LCD flat-panel televisions will fall dramatically in 2007, with prices dropping 20% to 30%. The companies attribute the expected savings to overproduction and lower manufacturing costs.

Falling prices could help LCD technology better compete with plasma televisions, which have been more popular for larger displays due to their lower price tag. "Last year we saw about 30% price reductions for plasma and a little bit more for LCD," said LG head of marketing Young Chan Kim. "Next year, in 2007, we expect about the same."