Yelp introduces AI tools to transform local business discovery and advertising
Yelp has announced a major end-of-year product release, introducing more than 20 updates aimed at enhancing the experience for both consumers and business owners. The updates include AI-driven features such as Review Insights, which analyze reviewer sentiment, a personalized home feed that surfaces more tailored content, and improvements to the Yelp Assistant AI chatbot for better connections with service professionals. Business owners are also gaining new tools like job summaries to manage their inboxes and a smart selection feature to optimize ad performance.
“This year has been marked by an accelerated pace of product innovation at Yelp,” said Craig Saldanha, Yelp’s chief product officer. “By using AI to harness Yelp’s vast amount of trusted user-generated content, in 2024 we’ve rolled out more than 80 new features that enhance the consumer and business owner experience. Our end-of-year product release highlights how Yelp is simplifying the way users discover and connect with local businesses with new AI-powered features like Review Insights that provide a shortcut to the information consumers care about most. We’re looking forward to continuing this momentum into the new year, with even more updates for consumers and business owners to come.”