Articles about Apple Retail Innovation

Apple will open new store in Wenzhou, China

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Apple has just revealed its new store, Apple MixC Wenzhou, making its first entry in the bustling city of Wenzhou and adding a fourth store in China's Zhejiang province. This new spot shows off Apple's commitment to being accessible and eco-friendly. With designs that are easy for everyone to use and plant-based materials, Apple MixC Wenzhou aims to be a welcoming place for all visitors.

Deirdre O’Brien, Apple’s senior vice president of Retail, expressed her excitement, “We’re thrilled to reach more customers with the opening of Apple MixC Wenzhou, and we take pride in the strong bonds we’ve formed with communities in China.”

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