Apple TV 4K gets even better while becoming more affordable
Apple TV is more expensive than competing media boxes such as Roku and Amazon Fire TV. As the old adage says, however, "you get what you pay for." In other words, the premium you pay for an Apple TV device is absolutely worth it. It is far superior to all competitors.
The newest Apple TV remote is brilliant, the tvOS interface is easy to use, and the device has some powerful hardware under the hood thanks to Apple's excellent in-house processors. If you use other Apple products such as iPhone and/or iPad, you would be foolish not to go with Apple TV. It really is that good.