From out of the Amazon Cloud, an AWS winner emerges

Yieldex, a service that forecasts online ad inventories and aids publishers in making the system work smoothly, took the top prize in Amazon's second annual Web Services Start-Up Challenge.
That prize is more than just a loving cup; Yieldex will get $50,000 cash, $50,000 in Amazon Web Services credits, and maybe -- maybe! -- an investment offer from The House That Bezos Built.