Black Friday: What to expect as merchants prepare for the UK's first ever £1bn shopping day
This year’s Black Friday, a growing UK shopping phenomenon imported from the US, is happening later this month and is predicted to be the biggest one yet. With retail analysts suggesting that online UK sales could hit £1bn on that day alone, UK sellers are preparing for consumer spending like they’ve not seen before.
Last year in the UK, online spending hit an estimated £810m on Black Friday as consumers were successfully lured in by retailers that significantly discounted their products. This unexpected purchasing shift caught many retailers off-guard and exposed those that were unprepared. The event highlighted nationally that online merchants should devote just as much time to optimizing their digital commerce experience as they do their brick-and-mortar stores. The companies most likely to come out on top started planning many months ago. As consumers put the finishing touches on their shopping lists this year, they can expect more -- and will get more -- from their shopping experiences this Black Friday:
Amazon wants your Cyber Monday money with new deals every 10 minutes, starting now!
Black Friday is now out of the way, and while there have already been a number of technology deals available, things now get serious as we approach Cyber Monday. As has become the norm, retailers are no longer waiting for the day itself to roll around before trying to lure customers in. Amazon is no different as its Cyber Monday deals start today.
There are, of course, a few headline grabbing offers to be had, but the online giant is looking to maintain shoppers' interest by offering new deals every ten minutes. Don’t see anything that takes your fancy right now? Just stick around, because you never know what may show up in the next batch of deals.