Articles about Facebook algorithm

Facebook is so far removed from the platform it first started as, it is hardly the same product. Many users would say it is not even the same platform it was a couple of years ago, and one of the biggest changes -- and irritants -- is the sheer volume of worthless content.

By this, we mean spam-like rubbish rather than stuff you’re just not interested in, and Meta has announced that it is finally taking action that it hopes will effectively reduce and discourage “spammy content”.

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Life online, particularly on social media platforms, is driven by algorithms that make constant recommendations to users in an attempt to keep them engaged for longer. While algorithms have their place, there has been a massive backlash against their incessant use on the likes of Facebook, partly because they gobble up personal data, but also because the recommendations are often rubbish.

This is something that apparently even Facebook is aware of. The social media giant has just announced that it is going back to its roots with a massive update to the Friends tab. Here, users are promised that they will be shown only content from their friends and no recommended content at all.

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Facebook's love of algorithms has meant that there has been a highly polarizing focus on recommended content in users' feeds rather than posts from friends, family and pages of genuine interest. But this is changing.

In a move that will please millions of Facebook users who have become increasingly frustrated with the way recommended content is pushed into their feed, Mark Zuckerberg has announced that iOS and Android users are being treated to feed split over two tabs. While one of these will remain populated with content surfaced by Facebook's "discovery engine", the other is a chronological feed of content from friends, groups and Pages.

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