Meta expands its advertising options across its social platforms, including video ads on Threads
For all of the talk about establishing and maintaining connections, for the companies behind them social media platforms are about making money. Advertising plays a massive role in this, and Meta is looking for new ways to grab users’ attention.
The company has announced it is testing video ads on Threads as it explores expanding its portfolio of ad formats. There are also new ad options for creators and brands on Facebook and Instagram, as well as the slightly unusual sounding “trending ads” feature.