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The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results has been revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more.
In today’s digital age, the traditional sales funnel -- marketing at the top, sales in the middle, customer service at the bottom -- is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. They Ask, You Answer is a straightforward guide filled with practical tactics and insights to put your buyers first and transform your marketing strategy.