Get 'They Ask, You Answer' 2nd Edition ($15 value) FREE for a limited time

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results has been revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more.

In today’s digital age, the traditional sales funnel -- marketing at the top, sales in the middle, customer service at the bottom -- is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. They Ask, You Answer is a straightforward guide filled with practical tactics and insights to put your buyers first and transform your marketing strategy.

Get ready to learn:

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  • How to build trust with buyers through content and video.
  • How to turn your web presence into a magnet for qualified buyers.
  • What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles.
  • Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.
  • How to achieve buy-in at your company and truly embrace a culture of content and video.
  • How to transform your current customer base into loyal brand advocates for your company.

They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

They Ask, You Answer, from Wiley, usually retails for $15, but BetaNews readers can get it entirely free for a limited time.

All you have to do to get your copy for free is go here, enter the required details, and click the Download button.

The offer expires on January 25, so act fast.

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