Elon Musk kills Twitter with huge X rebrand and relaunch
In typically swift and spontaneous fashion, Elon Musk has effectively killed off Twitter after promising over the weekend to ditch the bird logo. The new X logo is in the process of rolling out, and X Corp CEO Linda Yaccarino says that "X will be the platform that can deliver, well….everything".
At the moment it is not clear whether the name X will be used to completely replace the Twitter moniker, but this is certainly what has been suggested. The logo that has been chosen is the same one that Musk hinted at on Sunday, and he tweeted a photo of the company headquarters with a large X projected onto the side.
Twitter could be about to undergo a huge rebrand as Elon Musk signals a desire to drop the bird logo
Since Elon Musk's arrival at Twitter, it has been difficult to keep track of the fast-paced changes. The latest signals from the billionaire owner indicate that even more dramatic changes are afoot -- including ditching the Twitter brand and all bird-related imagery.
In a series of tweets, Musk said "soon we shall bid adieu to the twitter brand and, gradually, all the birds". Indicating that the change could happen very quickly indeed, he added: "If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow".