Meta is clamping down on irritating 'watchbait' videos on Facebook
The idea of clickbait is nothing new. Sensational headlines have been used since the early days of the press to draw in users, and it is something that has continued into the internet age. But there is also a related problem that blights social media platforms such as Facebook: watchbait.
The idea is much the same as a clickbait headline; videos are given misleading, overblown headlines and descriptions that often omit key details in a bid to get people to watch to the end. Now Meta has announced that it is taking action, including using an automatic detection system that will reduce the distribution reach of offending videos.