Articles about Xperia Z3

Now that Google has officially introduced Android 6.0 Marshmallow, major manufacturers are starting to announce their upgrade plans. Motorola did it yesterday, and today Sony follows suit, revealing which of its Xperia devices will get the new operating system.

Seeing as Google just released the Android 6.0 Marshmallow code, it is too early to tell with exact certainty when every one of those smartphones and tablets will get its turn at receiving the software upgrade. But, Sony has to be commended for being so transparent this early in the game, something which other Android vendors should be doing as well.

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Sony seems hell bent on confusing its customers by giving very conflicting advice about its Xperia smartphones. If you're familiar with the range, you'll no doubt be aware of the advertising material that appears to show users taking photos in the rain and even (seemingly) underwater at the pool.

Take a look at the picture above and you'd probably assume that a) it depicts someone shooting a video or taking a photo in a swimming pool, and b) you can do the same with your phone. But you'd be wrong (at least on b) because Sony has changed its mind about what waterproof means. Or it doesn't know. It really depends on where you look on the Sony website.

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While the likes of HTC, LG and Samsung all have new flagship smartphones for 2015, Sony is still trying to sway consumers with last year's Xperia Z3. While it is not exactly dated, it is showing its age in a time when the competition is rocking newer and more impressive hardware, as well as more attractive designs.

So how is Sony answering? The Japanese maker has decided that the flagship it needs to compete against rivals like G4 and Galaxy S6 is actually a rebranded version of the Japan-only Z4 that it unveiled in mid-April. Sony is either crazy or dropping out of the race.

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For a well-known and longstanding smartphone manufacturer, Sony has an unusual strategy in the US. Its presence is limited, and few of its devices make it in the country officially. And when they do, they are about to be superseded. Proof is Xperia Z2. Unveiled at CES 2014 in January, it went on sale shortly after, but only made it to the US in late-July. Its successor, Xperia Z3, was announced at IFA 2014, early last month, and went on sale just weeks later.

However, Xperia Z3 must be the smartphone that breaks the pattern for Sony, and finally show us that the Japanese maker can get its US strategy right, as it will soon be available at two of the largest mobile operators in the country. Yes, while it is still a hot device! After T-Mobile, Verizon was just revealed to also carry Xperia Z3, albeit in a slightly tweaked version called Xperia Z3v. Here are the details.

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With all eyes on Samsung, which just unveiled Galaxy Note 4, Galaxy Note Edge and Gear VR, I am genuinely surprised that Sony has decided to showcase its new flagship Xperia devices on the same day as its South Korean rival. Why? Because Samsung commands more attention from the tech media, due to its Android pack leader position. And that can only leave Sony fighting for scraps.

Nonetheless, mere hours after Samsung's Unpacked 2014 Episode 2, Sony took the wraps off its new Xperia Z3, Xperia Z3 Compact and Xperia Z3 Tablet Compact. Oh, there's an Xperia E3 too, which is designed to compete in the low-end market, like Nokia Lumia 530. But, let's talk about the premium Xperias now, which are far more intriguing.

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The rejuvenation of the tech scene at this time of year is heralded by one of the oldest and largest trade shows on the circuit, with Germany taking centre stage for Internationale Funkausstellung Berlin -- known simply as IFA.

At IFA 2013, ITProPortal witnessed the unveiling of the Sony Xperia Z1, realized that convertible laptops are here to stay, and learned that no-one is impressed by Samsung's Galaxy Gear. This year we're looking forward to seeing the year's developments in wearable tech. And I'm not just talking smart watches. This year we're talking infrared thermometers, Bluetooth home cinema speakers and something called the "D30 Smart Skin".

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