Articles about YouTube

It was inevitable that it would happen one day, and that day appears to have arrived. YouTube is getting stricter about how a Premium Family plan can be used.

The rules that apply to YouTube Family Premium are not changing, but YouTube is now seemingly enforcing restrictions that it was previously happy to turn a blind eye to.

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Many people turn to AI to improve their writing, their photos, or their videos. YouTube has been doing the same, quietly enhancing the look of users’ uploaded videos through the use of artificial intelligence.

So, what is the problem? Many creators are upset not so much that their videos have been “enhanced” (although there is debate over whether what YouTube has done can actually be seen as an improvement) but that it was done without consent.

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Google has announced that it is expanding the availability of the recently added cheaper tier of YouTube Premium. The YouTube Premium Lite package costs a little over half the price of the regular YouTube Premium subscription which should serve as a lure to potential customers who have been sitting on the fence.

The lower price, inevitably, means having to make some compromises, but YouTube Premium Lite delivers what most people will be looking for – a broadly ad-free experience on YouTube.

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Following the lead of just about every website and social platform, YouTube is introducing comment threading. But before you get too excited about gaining the ability to view nested replies and being able to follow conversations more easily, there are a couple of quirks.

Firstly, this is – for now, at least – limited to the iOS and Android apps, so if you access YouTube via a web browser, you are out of luck. Secondly, this is an experiment so try not to get too attached to it.

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YouTube has become overrun with mass-produced content generated by artificial intelligence. Known as AI slop, such content has spread cancerously across the video platform as pseudo creators seek to make a quick buck.

Now Google has had enough. Seeking to de-incentivize the creation of such content, it is updating YouTube policies so that it will be much more difficult to make money from AI slop.

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Google-owned YouTube started testing a new “AI-powered search results carousel” to help users find what they are looking for faster. 

The new feature is only available on the mobile apps (iOS and Android) and only in English. Only a small, randomly selected group of YouTube Premium members in the United States who opt in through the YouTube Labs page will have access to this new feature.

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Unless you can count yourself among those who have a premium subscription, using YouTube means having to endure ads. This is annoying, but it could be getting a whole lot worse.

And things are getting worse because of artificial intelligence. Google has announced Peak Points, a Gemini ai-powered feature that gives advertisers way to hit you with ads when you are most engaged with a video.

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YouTube is finally rolling out Premium Lite in the USA (coming soon to Thailand, Germany, and Australia). For the princely sum of $7.99 per month, Google is promising subscribers a mostly ad-free experience.

Although Premium Lite offers an official way to remove ads, it won't hide those baked directly into videos by creators. That’s right, even if you shell out for this plan, you’ll still have to sit through sponsored segments for VPNs, meal kits, and mobile games, because YouTube can’t really do anything about those. Quite frankly, that just doesn’t seem fair.

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I now pay $82.99 a month for YouTube TV, yet when it comes to watching the biggest football game of the year in 4K, I’m using Tubi -- for free. Let that sink in, folks. A completely free streaming service is giving me the Super Bowl in 4K quality, while YouTube TV is hiding it behind an additional paywall. At this point, why am I even paying for this damn subscription?

Look, YouTube TV is not cheap. It was supposed to be a cable alternative, but with the way prices keep climbing, it’s starting to make me sick. And the kicker (no pun intended)? If I actually wanted to stream the Super Bowl in 4K on YouTube TV, I’d have to cough up another $9.99 for the 4K Plus add-on, bringing my February total to $92.98! Meanwhile, Tubi (yes, the free ad-supported service owned by Fox) lets me watch it in 4K without spending a penny.

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YouTube has announced a partnership with Repurpose.io designed to make multi-platform publishing easier than ever. An automated system makes it possible to repost TikTok content, as well as Instagram Reels, as YouTube Shorts.

The uncertain future of TikTok in the US has shaken creators who have built up substantial and lucrative followings on the Chinese-owned social platform. YouTube is eager to make the most of this uncertainty, and is clearly hoping that the new Repurpose.io partnership will help it to steal TikTok users.

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Black History Month is officially here, and Google is kicking things off with a major celebration of Black creators, artists, and innovators across its platforms. From YouTube and Google TV to the Play Store and Chrome, the search giant is making it easier than ever to explore Black culture all month long.

On YouTube, Google is shining a spotlight on rising Black stars and legendary voices in music, TV, and social media. YouTube Music is serving up playlists dedicated to regional dance genres like Chicago House and NOLA Bounce, while artwork from Stonie Blue will bring even more energy to the platform throughout February.

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The nature of modern-day politics means that parties of all colors, all leanings, spend millions on advertising -- it is something that was painfully apparent during the run-up to the US presidential election. Technology firms and social media platforms are under a lot of pressure to take steps to prevent election interference, and to increase transparency.

This is something that has been playing out in Europe with regulation on Transparency and Targeting of Political Advertising (TTPA) due to come into force in the EU. With concerns about the, “operational challenges and legal uncertainties” this could lead to, Google has announced that it will not only will stop serving political advertising in the European Union, but will do so before the TTPA comes into force.

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Attacks on content creators and online influencers have surged alongside the growing accessibility of deepfake technologies, posing a significant threat.

To combat these threats Bitdefender is launching a new Security for Creators package that safeguards content channels and social media accounts from takeovers and supports Windows, Mac, Android, and iOS.

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With AI-generated content now proliferating the internet, companies are scrabbling to put polices in place to handle such material on their platforms. Among them is YouTube, and the Google-owned video site has updated its privacy guidelines to better take into account artificial intelligence.

It is now possible for anyone to issue a request to YouTube to remove content if it simulates their face or voice. This is separate to the way in which deepfakes are handled, and it is interesting to see such AI-generated content being seen as a potential violation of an individual's privacy.

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Anyone using a third-party app to block ads on YouTube is likely to find that their viewing is interrupted. Google has announced that it is further clamping down on ad-blocking tools which are seen by many people as a handy way to avoid paying for YouTube Premium.

The company says that by blocking ads with apps that violate its terms of service, users are starving creators of an income stream and, of course, failing to line Google's pockets.

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