Google previews faster search results with Accelerated Mobile Pages
Google's AMP (Accelerated Mobile Pages) project aims to speed up the web for mobile users. The company has just announced that the technology is being previewed in mobile search results to help searchers get to the content they want faster.
As the name suggests, this is something that is only rolling out to the mobile side of Google search, and it works in a similar way to Facebook's Instant Articles. As AMP is still in fairy early stages of development, the technology is not yet perfect and site support is a little limited, but it all bodes well and the preview period gives the likes of you and I the chance to see what all the fuss is about.
So far, Google says that it has indexed over 150 million AMP documents -- everything from news and travel to entertainment and recipes. While this may sound like a large number, it's clearly only a tiny fraction of the websites that are available, let alone the number of individual articles.
Introducing the preview, Google says:
Less than six months ago, we started sending people to AMP pages in the "Top stories" section of the Google Search Results page on mobile phones. Since then, we've seen incredible global adoption of AMP that has gone beyond the news industry to include e-commerce, entertainment, travel, recipe sites and so on. To date we have more than 150 million AMP docs in our index, with over 4 million new ones being added every week. As a result, today we’re sharing an early preview of our expanded AMP support across the entire search results page -- not just the "Top stories" section.
To clarify, this is not a ranking change for sites. As a result of the growth of AMP beyond publishers, we wanted to make it easier for people to access this faster experience. The preview shows an experience where web results that that have AMP versions are labeled with The AMP Logo. When you tap on these results, you will be directed to the corresponding AMP page within the AMP viewer.
If you want to try the accelerated search feature, head over to g.co/ampdemo on your mobile.
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