Apple Drops 'Computer' from Name

AT MACWORLD Reflecting Apple's movement away from just being a provider of computers, Apple CEO Steve Jobs said the company would be removing the "Computer" from its company name and would now be known simply as Apple, Inc. The name change would be the first such move since the company was founded some 30 years ago.

During the keynote, Jobs referred back to a quote by hockey great Wayne Gretzky as its reasoning for the change of colors: "I skate to where the puck is going to be not where it has been." While thanking his family for their hard work on the new products, Jobs reportedly choked up and had to pause for a brief moment, eliciting cheers of support from the audience.