UMG, MobITV Ink Music Video Deal
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Universal Music Group announced Tuesday that it would make more than 1,100 music videos available to subscribers of the MobiTV mobile video service. Four channels of music videos will be made available from 375 artists, including 50 Cent, Beck, No Doubt, U2 and others. The videos would be included in the standard monthly fee for MobiTV.
The label said that MobiTV was an ideal way to reach "hundreds of thousands" of music fans with mobile phones. Musical genres to initially be represented in the service include hip hop, pop, alternative, rap, rock and heavy metal. "Universal is an ideal music partner for us, allowing MobiTV customers access to a roster of incredible music talent," MobiTV CEO Phillip Alvelda said.